Timing Your iPhone Sale Right
iPhone values are predictable if you know the Apple launch cycle. Sell at the wrong time and you could lose $100–200. Here's the timing guide that most people wish they had.
The Apple iPhone Calendar
| Month | Event | Impact on Older iPhone Values |
|---|---|---|
| July–August | Pre-announcement rumors | Values start softening slightly |
| September | iPhone launch announcement | Best time to sell — demand still high |
| October | New iPhone ships | Values drop 10–15% on older models |
| November | Holiday buying season | Slight recovery on mid-range models |
| January–March | Post-holiday | Lowest values of the year |
| April–June | Spring buying | Moderate — good secondary window |
The Best Time to Sell: September
The window right around Apple's September announcement is the sweet spot. The new phone is announced, generating excitement and buyers eager to upgrade — but the old model's value hasn't crashed yet. You get the best of both worlds: high demand and pre-crash pricing.
The worst time to sell is January–March. The holiday rush is over, there's no new model excitement, and supply is high from holiday gift exchanges. Prices are at their lowest.
The "Good Enough Now" Rule
Here's the truth: the longer you hold your phone waiting for the "perfect" time, the more value it loses just from age. An iPhone 14 Pro loses a few dollars every month it sits unused. Selling it now — even if it's not peak timing — is almost always better than waiting 6 more months.
Check our calculator right now. If the number works for you, come in today. Don't wait.
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